Visual Horizons Custom Signs has been serving Modesto and surrounding areas for over 20 years. As one of the first sign companies in Modesto to incorporate large format digital printing, we have many years of hands-on experience providing effective signs utilizing quality materials and state-of-the-art equipment.
Staying up-to-date on new technology and new products within the sign industry allows us to offer better products to our customers. One of the owners, Charity Jackson, writes a monthly article for Sign & Digital Graphics Magazine that highlights industry methods, tips & tricks and new industry products. She also sits on the Sign & Digital Graphics Technical Advisory Board.
Looking for Wrap Maintenance Tips? Check out this article written for Sign & Digital Graphics magazine by Visual Horizons owner, Charity Jackson: Wrap Maintenance Tips
Our company was also one of the first companies in the Modesto area to offer partial to full vehicle wraps. If you are considering a vehicle wrap, here is some additional information that illustrates the cost effectiveness of vehicle graphics:
Vehicle signage garners about 8.4 million impressions in a 12-month period.
Traffic Audit Bureau (TAB) research puts meaningful numbers behind what consumers have been saying for years:
96% of people surveyed said fleet graphics have more impact than billboards.*
Comparison of Advertising cost for different media (shown as cost per one thousand impressions)
The Federal Highway Transportation Administration estimates that drivers of personal vehicles see an average of 750,000 visual impressions per month.
According to a 1995 National Public Transportation Survey, traffic has reached record numbers nationally, with the tally of cars up 147% since 1970. (Keep in mind, the survey was taken in 1995) The Outdoor Advertising Association stated that in 1999, advertisers spent 4.8 billion on outdoor advertising, and the industry is growing at a rate of 10% each year, a pace faster than total advertising such as radio, television, print ads, and traditional billboards.